Communications Skills Workshop, školení

Effective marketing means stronger products, a better corporate image, and happier customers. Often confused with publicity and promotion, it involves research, critical thinking, product development, and continual communications with clients and the media. As a core business discipline, understanding the basics is essential to you and your team, whether you work closely or only occasionally with the marketing department

Course Objectives:

- The marketing mix: it's really five Ps
- Branding: definitions, attributes, goals, mission
- Intelligence: research methods and purpose
- Development: product differentiation and niche
- Promotions and Campaigns: B2C vs. B2B
- Critical review: ads, image, sponsorships
- Essential tensions: sales, admin, budget